>AMP GOLD >> Top 10 Things To Consider When Investing in Precious Metals

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>> Be aware of the investment risks involved



The purchase of bullion involves a fair degree of risk and is not suitable for everyone. Bullion prices are determined by global financial markets that fluctuate. People, businesses, banks, financial institutions, Funds, and governments buy and sell precious metals daily for a variety of investment and business purposes.  Precious metals have been traded for literally thousands of years. This constancy and reliability of the market, means they have always retained their value.  However, the price and availability of precious metals change constantly with supply and demand. 
When investing in precious metals you undertake a certain degree of risk, especially if your investment is not highly liquid and you entertain a short timeframe.

Though overall, gold is not as volatile as investing in stocks. Gold will always retain value and will never go down to zero like a stock may do. For investment advice, please contact an independent financial advisor.

 

>> Are you focused on physical holdings?



There is a big difference between physical gold and silver holdings, and traded (derivatives / futures) gold. A derivative is a financial instrument whose value depends on or is derived from the performance of a secondary source such as an underlying bond, currency or commodity. 

If you can’t put your hands on it, the bullion is far from being yours!
Gold is a commodity, physical and tangible, and derivatives are the paper based products of financial engineering, based upon the price of gold. An ETF is derived from gold but it isn’t gold. 
 If you are planning buying gold, then you ought to buy gold.

>> What are your entry and exit strategies?



Entry and exit strategies are essential.  You will need to consider how much profit you want to make and and specify the associated timeframe.You will have to encompass liquidity and tax considerations, along with due consideration to economic and political factors.


>> Bars or coins?



Bars are a solid investment.  Coins are fabricated to  be more resistant to damage than bars. Bullion bars and coins are priced on the basis of their fine gold content. Coins carry a premium, but to a certain extend, are more tax efficient – being largely exempt from VAT and Capital Gains Tax. However, different premiums may be charged by the same dealer, depending on the availability of each type of bar or coin. Government minted items are rated higher, and therefore carry a higher premium At the end of the decision-making process,each investor’s personal insights and style will  determine the Bars or Coins choice. Next! Where are you planning storing it?


>> Thoroughly understand the pricing and sales process.  
>> Lock your price at the time of order. Check for hidden charges or fees. 
>> Consider Order Confirmation / Payment methods / Shipping Time / Shipping Charges.  
>> Confirm who will be responsible if your package is lost in transit? 
>> Can your dealer convert it back into cash?

When rating your bullion dealer, you should consider their ability to buy the goods back from you.

>> Choosing a Dealer

Choose a bullion dealer who can educate you on an on-going basis.. Before you enter into a contractual arrangement with a bullion dealer, you should carry out your due diligence.  You should also look at the dealer’s Terms and Conditions of business / Order &Cancellation Policy.  Avoid those who advertise a low priced offer, just to get you hooked and then offer you something entirely different. Also, Confidentiality / Dealer’s Privacy Policy, and reporting considerations of bullion transactions, ought to be examined.

>AMP GOLD >> GOLD IS THE KING… SILVER THE QUEEN

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Gold Real Money in a World of Fiat Currency

Since the Masters of the System have decided to arbitrarily “move the goalposts” to suit themselves by printing money in unlimited quantities, fixing interest rates at artificially low levels, and backstopping the bond market etc, it is incumbent on us as investors to find a fixed point of reference and safe anchorage, the better to weather the financial storms that their crassly irresponsible policies are bringing upon us. That fixed point of reference is gold. As gold is real money it is aloof from the mess and mayhem that now exists in the world of fiat and which is rapidly getting worse – and here it is necessary to make a crucially important point, which is that at this time in world history you have to completely reorder your thinking with respect with gold.

STOP nervously going online or picking up the newspaper to check the price of gold against fiat – it is IRRELEVANT. The question you have to ask yourself is this – do you want to preserve your real wealth or not? – because if you do you are going to have to transfer your assets out of fiat and into tangibles, the King of which is gold. If gold is the King then silver may fairly be called the Queen – these two precious metals are like the sun and the moon, and are rapidly becoming the two leading lights in the investment firmament, which is a fair analogy – and you will recall that the Incas, who worshipped the sun, were big fans of gold.
The situation is gravely serious, for we talking about more than speculative gain here, although we will obviously go for that. Much more seriously we are talking about financial survival and possibly even physical survival. You will all have read the ridiculous predictions about the world population ballooning to about 11 billion people by 2040 or so. That is not going to happen because the life support systems and resource supplies of this planet will buckle and fail long before the population can reach such horrifying levels, leading to mass famine, wars and widespread panic and desperation, and we are already seeing signs of it with rapidly rising food prices leading to social unrest and revolutions. If you thought that the last century was bad what with 2 World Wars, the Cold War and nukes being used on cities etc, wait till you see what happens during this century – which will probably end up being known as the “Century of The Cull” – compared to what is coming the last century will seem like a golden age. From an evolutionary standpoint this is of course necessary, as the bloated human population, which is wrecking the planet, needs to be dramatically cut back into line with what is sustainable. As mankind has shown no mercy whatsoever in its ever increasing exploitation of the natural world by doing such things as chopping down the rainforests and fishing out the seas and and is bringing global ecosystems to the verge of collapse, it can likewise expect no mercy from either God or gaia.
Right now the Masters of the System, driven as ever by short-term personal gain, and unable to face the consequences of their earlier actions, are steering the world towards a hyperinflationary abyss, and unfortunately the momentum in this direction has now become unstoppable. Up until quite recently it was thought that it was primarily the US that was headed in this direction, but it would appear from their actions – and from the price of gold in their currencies – that many other nations are keen to follow the example of the US, kind of like the old Tom Lehrer song We will all go together when we go. You can tell how old this song is not just from the attire and demeanour of Tom Lehrer, but from the fact that he refers to “3 billion hunks of well done steak”, which would now have to be revised to 7 billion, i.e. the world population has more than doubled since he sang this song.
Given the gravity of the situation and the widespread fraud and plain theft that we can expect to follow as a matter of course, it is of the utmost importance that those investors wanting to buy gold and silver aim for physical possession of these metals or at the least have them stored with a reputable depository that is out of reach of government thieves and other brigands who are likely to call looking for it when TSHTF. Under no circumstances trust ETFs as gold and silver investments – a classic line from them in the future might be “We’re awfully sorry – we really did have the gold, but we loaned it out to the Treasury”. In this respect the stocks of the better gold and silver mining companies are regarded as a much safer place to park funds.
The growing appreciation by investors of the increasing worthlessness of fiat is what has caused them to pile into not just gold and silver, but commodities in general, the bullmarket in which has been energized even further by the growing leveraged dollar carry trade. Back in the 1970’s when investors sought protection from the ravages of inflation they also went for collectibles such as paintings and stamps, but in the more brutal world we are headed towards such investments are going to be regarded as foppish and impractical – paintings can be slashed with a knife or a sword, stamps can be burnt and instantly become worthless – it’s a lot harder to destroy gold. While the oil price will also rise, particularly if the Mid East really gets out of hand, you can’t go storing barrels of oil in your back yard because of their bulk and the fire risk, so for private investors it has to be gold or silver.
Returning to our central theme in this update which is to change your thinking so that you regard gold as real money and fiat as the instrinsically worthless rubbish that it really is, you can start to view gold as a constant plus, or constant +. Constant because whatever happens in the crazy world of fiat, gold retains forever its intrinsic value. The plus refers to the all important fact that as fiat approaches its nemesis, exponentially increasing sums of money are going to be directed at buying gold by those seeking safe haven for capital. Since the supply of gold is finite, and relatively very limited compared to most other investments, it will mean that those wanting to gain possession are going to have to bid the price up and up and up. Classic principles of supply and demand dictate that in such a situation the price will go through the roof, meaning that gold should rise enormously in price compared to just about everything else – the relatively orderly advance we have seen up to now will morph into an accelerating parabolic arc. This is what we mean by constant +, and the price won’t be coming down in a hurry either – not until the fiat money system blows itself to smithereens and is totally discredited, as happened in Zimbabwe. At this time we can expect some kind of gold standard to be reintroduced and the irresponsible opportunists who brought about this collapse will likely have fled to haciendas in Argentina or some other far flung place.
In the light of the accelerating global monetary crisis we are going to take a more liberal approach as we review the charts for gold, and are not going to go into paroxisms because of a slight break of a trendline, for example. Keeping in mind that gold is real money and that the currencies are essentially rubbish we will now review the charts.

Starting with the 4-year chart for gold we can see that after completing a rare high level Head-and-Shoulders continuation pattern, gold has essentially been in a steady uptrend above its rising 200-day moving average, with any approach to this average marking a buying opportunity. Some writers have tried to claim that a bearish Rising Wedge is forming in gold, but have taken the top line of the Wedge as starting from the early 2008 high. This is technically inaccurate because you cannot draw the top line of a new uptrend from the peak of a prior uptrend. If there is a bearish Wedge forming, the top line of it would be drawn from the Nov 09 peak, but similar to today you could have claimed that a bearish Wedge was forming after the price peaked in June of last year, as shown on the 2-year gold chart, but it never came to pass.

At this point there is one scenario we should note where gold could drop sharply against the dollar over an intermediate timeframe. We know that public opinion on the dollar is very bearish and also that dollar carry trade speculators are highly leveraged at this time – if they were to become unsettled at the prospect of rising rates in the US, which at some point is likely to be forced on the Fed, they might scramble to close out their positions and drive a temporary dollar spike, kind of like 2008, but this time round PM stocks are unlikely to get dumped as in 2008 because the hedge funds are now short the sector, instead of heavily long as they were in 2008. The key point to note here though is that even if speculators switch back into the dollar temporarily and drive it higher, that won’t stop gold rising in other currencies – on the contrary it could rise even faster – and it won’t stop the relentless global expansion of the money supply.

Even against the Swiss Franc, considered to be the “Rolls Royce” of fiat, gold has been marching steadily higher and looks to be a buy after the recent consolidation, and it has of course been rising even more strongly against most other major currencies, a dramatic example being that of the shoddy British Pound.
This collection of charts by the National Inflation Association of the US is required reading for all of you – don’t just skim read this – TAKE THE TIME to really take this on board. Not only do these startling charts reveal the groundwork that has been laid in the US for hyperinflation, but they also strip out the intentional distortions of the massaged CPI figures to reveal the true upside potential for gold and silver (and other commodities).
So there you have it. Buy as much physical gold as you can lay your hands on, make sure it’s safely stashed out of reach of bandits. Avoid paper gold and silver and ETF scams. Gold shares in the better producers or near producers should do really well and be good investments. In general get out of fiat of all kinds, especially currencies and bonds/Treasuries etc which are garbage – and when you’ve done that, QUIT WORRYING and get on with your life.
Readers in California are advised to remain on a heightened state of alert and preparedness for a possible major earthquake, as set out in the article An important message for readers in California. Tectonic plates in 3 of the 4 quadrants of the Pacific Basin have made major moves over the past year, Chile, then New Zealand and most recently Japan, which is increasing the chances that the 4th quadrant, the NE quadrant, will move soon.
While this Gold Market update may appear to be gloomy and negative (not about gold but about the world in general), it is only intended to be realistic. Remember that by hoping for the best and being prepared for the worst, you will be much better placed to ride out rough times than the “ignorance is bliss” crowd, which happens to comprise the majority of the population. Furthermore, being prepared for the worst does not imply sinking into a state of negative apathy. No matter how bad it gets there are always things you can do to improve the lives and circumstances of the community around you and those who are prepared to face things as they are and take the necessary steps to protect themselves and those closest to them will have the strength and resolve to do just that.

By Clive Maund
CliveMaund.com
For billing & subscription questions: subscriptions@clivemaund.com
© 2011 Clive Maund – The above represents the opinion and analysis of Mr. Maund, based on data available to him, at the time of writing. Mr. Maunds opinions are his own, and are not a recommendation or an offer to buy or sell securities. No responsibility can be accepted for losses that may result as a consequence of trading on the basis of this analysis.

Mr. Maund is an independent analyst who receives no compensation of any kind from any groups, individuals or corporations mentioned in his reports. As trading and investing in any financial markets may involve serious risk of loss, Mr. Maund recommends that you consult with a qualified investment advisor, one licensed by appropriate regulatory agencies in your legal jurisdiction and do your own due diligence and research when making any kind of a transaction with financial ramifications.

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The purpose of this guide is to enable clients to best accomplish a well-informed decision.  

On the following pages, we have compiled knowledge and information, that we believe will be helpful for understanding why  the acquisition of precious metals makes great sense, especially during times of uncertainty, and help you decide how and in what quantities to acquire them, as well as making sure that you remain an up-to-date informed investor.

Bullion prices are fixed in London on a daily basis. Our prices are linked to these fix prices, and our wholesale orientation, makes us one of the best precious metals dealers. If you’re looking for something that’s not listed, please call. Be aware that our precious metals inventory changes over time, and we will inform you on availability when you call or e-mail us.


gold rings and jewelrygold rings and jewelrygold rings and jewelry
Please note, that we purchase a wide variety of gold items, in addition to the gold coins and gold and silver bars that we sell.

Call …….. for free assessment of any gold you would like to sell.

>> AMPLIFY YOUR WEALTH

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Top 10 Things To Consider 
When Investing in Precious Metals

>AMP GOLD >> Gold and Silver Survey Most Revealing – April 2011

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Ian Campbell | Fri, Apr 1, 2011

By Ian Campbell with Lorimer Wilson

The latest quarterly survey of subscribers to StockResearchPortal.com – a site providing stock market data, analysis and research on over 1,600 mining and energy related companies listed on the Toronto and Venture stock exchanges – as to their expectations for the price of gold and silver over the course of 2011, the extent to which they currently owned physical gold and physical silver, and what their intentions were with respect to holding, buying more, or selling part or all of their holdings, has generated some very interesting and revealing data. Let me explain our findings in detail…

Vast Majority of Respondents Bullish on Future Gold and Silver Price Trends

With respect to gold and silver price trends for the balance of 2011, 84% of the 181 respondents said they thought gold price would trend higher and 89% said they thought that silver would trend higher.

Majority of Respondents Were 60+

Surprisingly, as the chart below shows, 60% of the respondents were 60 years of age or older while only 9% were 45 or younger. Ten years ago it would not have been surprising to see those numbers reversed which says a great deal about these respondents’ insights regarding the economic times we live in. Think about that in the context of the following questions asked as to whether respondents owned physical gold or physical silver, and what their current strategy was with respect to holding, buying more, or selling part or all of their holdings.

Majority of Respondents Own Physical Gold and/or Silver

55% of the 181 respondents said they currently own physical gold (directly or indirectly) with 40% saying they would be buying even more. 43% said they would continue to hold the gold they owned regardless of short-term fluctuations.
Regarding silver, 60% of the respondents said they owned it directly or indirectly with 57% saying they had plans to purchase more and only 32% indicating that they might sell their holdings in the future.
23% of respondents who said they didn’t currently own gold said they were considering purchasing some while 17% were undecided. 34% of those who didn’t currently own physical silver said they were considering purchasing some while 18% were undecided.
2% of respondents said their current strategy included selling all or part of their physical gold holding and 3% had plans to sell all or part of their silver holdings.
Interestingly, 48% of respondents said they thought the silver market is illegally manipulated, 18% said they didn’t think it was, and 33% had no opinion. This is obviously a contentious issue, and one I will be ‘going out a limb’ and addressing in the near future.
[Editor’s Note: As to just how high gold will go in 2011, a survey conducted earlier this year by Mineweb.com (over 100 respondents) concluded that gold should end 2011 at $1675 which would represent an 18% increase over the 2010 year-end price compared to 30% in 2009 and 24% in 2008.]
(In the next quarterly survey which will be undertaken at the end of June, the question as to what % of their investable assets respondents hold in physical gold and physical silver will also be included.)

Conclusion

Clearly the preponderance of opinion is on the side of an upward trend price in both gold and silver over the next nine months.

Ian Campbell

Author: Ian Campbell

Ian R. Campbell, FCA, FCBV
www.stockresearchportal.com

Ian R. Campbell, FCA, FCBV, is a recognized Canadian business valuation authority who shares his perspective about the economy, mining and the oil & gas industry on each trading day. Ian is also the founder of Stock Research Portal, which provides free stock market data, analysis and research on over 1,600 Mining and Oil & Gas Companies listed on the Toronto and Venture Exchanges. Ian can be contacted at icampbell@srddi.com
For more on the Stock Research Portal’s offerings please go here and here.
Copyright © 2011 stockresearchportal.com

>Silver Related Articles.

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Feb 11, 2011
INTERVIEW. Warum die Silberpreis-Rally noch einige Jahre anhält, erklärt Keith Neumeyer, CEO der kanadischen First Majestic Silver. von RAJA KORINEK


View PDF

Feb 10, 2011
The Silver Prices Newsletter – Exclusive interview with Keith Neumeyer of First Majestic Silver Corp.


View PDF

Feb 01, 2011
Michael Robinson FR Recommendation, see page 3 of – This Small-Cap Silver Miner Is a Classic Gold 3.0 Stock


View PDF

Jan 26, 2011
Minesite.com, Charles Wyatt – First Majestic Expects to Double Production In The Next Three Years


View PDF

Jan 05, 2011
Midas Goldbrief & Goldminen-Spiegel – First Majestic mentioned on page 3 & 5 of Article attached.


View PDF

Dec 01, 2010
Why Governments Will Buy Silver – Sean Rakhimov


View PDF

Aug 26, 2010
Minesite.com
Interview with Charles Wyatt
If All Continues To Go To Plan, First Majestic Silver Could Be Paying An Initial Dividend in 2012

View PDF
Aug 13, 2010
Mexico Mike’s article on First Majestic Silver Corp., featured in Investor’s Digest


View PDF

Jun 22, 2010
Silver, ‘Gold’s Little Brother,’ May Advance to $23
Bloomberg Magazine
Kim Kyoungwha

View PDF
Jun 18, 2010
Silberinfo Interviev


View PDF
Jun 18, 2010
Silberinfo Interview (German)


View PDF
Mar 30, 2010
First Majestic Anticipates A Good Year In 2010 As It Moves Yet More Silver Projects Towards Production
Minesite.com – Minews

View PDF
Feb 26, 2010
T1ps Gold Fund Newsletter, February 2010


View PDF
Feb 24, 2010
February 24, 2010 – BMO Capital Markets – Silver Outlook


View PDF

>Silver Uses

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  • Pharmaceuticals
    Silver is leading a revolution in technology and medicine. The white metal’s unique bacteria-fighting qualities are becoming more and more critical in healing conditions ranging from severe burns to Legionnaires Disease. In fact, the most powerful treatment for burns is silver sulfadiazine, which is used in every hospital in North America to promote healing and reduce infection. Everything from surgical threads to bandages and dressings to doctors’ coats and catheters are utilizing silver. In hospitals and homes, silver in ductwork provides maximum sterile atmosphere. 

  • Electrical
    Silver is the best electrical conductor of all metals. Because it does not corrode, its use in electrical and motor control switches is universal. A fully-equipped automobile may have over 40 silver-tipped switches to start the engine, activate power steering, brakes, windows, mirrors, locks and other electrical accessories
  • Chemical Catalyst
    Silver is also one of the few elements that improve the efficiency of chemical reactions. It is the only catalyst that will oxidize ethylene gas into ethylene oxide, the building block for polyester textiles used for clothing and specialty fabrics, and melded items like computer keyboards, electrical control knobs, domestic appliance components and Mylar tape used for all audio, VCR and recording tapes. Nanotechnology applications using silver are growing — in computers, communications, miniature motors and switches.
  • Reflectants
    Silvered windshields in homes, cars and office buildings reflect away some 70% of the solar energy that would otherwise pass through, thus reducing the load on air conditioners. The U.S. Department of Energy’s Energy Star Program has spurred 50% increase in silver-coated glass in past six years, translating to 350 million square feet of glass, or five million ounces of silver per year.
  • Industrial
    Silver is the ideal industrial material. No other metal has silver’s combined strength, malleability and ductility, or facilitates electrical and thermal conductivity as well, or can reflect light and endure such extreme temperature changes. Jet engines of today and tomorrow can depend on silver-coated bearings for their performance and safety. All major jet engine manufacturers utilize these high-performance silver bearings, which provide critical fail-safe lubrication required by the Federal Aviation Administration.
  • Printed Circuitry
    Printed circuit boards (PCBs) use silver for connecting paths of electronic circuitry. PCBs are essential to the electronics that control the operation of aircraft, automobile engines, electrical appliances, security systems, telecommunication networks, mobile telephones, television receivers. Most computer keyboards use silver membrane switches.
  • Superconductors
    These low-current switches are also found in control panels of cable television, telephones, and devices using digital electronics. Superconductivity is the power transmission of the future and silver makes it faster and more effective. Silver-jacketed superconducting oxide wires can carry more than 140 times the electric load of copper wire with less than 1 percent of the weight. This wire utilizes about 1,000 ounces of silver per mile. Silver already improves performance at lighter weights and size in cables, motors, generators and transformers. Silver oxide-zinc batteries provide higher voltages and longer life for such consumer goods as quartz watches, cameras, and electronic tools.
  • Electroplating
    The ease of electrodeposition of silver accounts for silver’s widespread use in coating. The plating thickness of some items, such as fuse caps, is less than one micron although the silver then tarnishes more easily. Coatings of two to seven microns are normal for heavy duty electrical equipment. Silver plating is used in a wide variety of applications from Christmas Tree ornaments to cutlery and hollowware.
  • Brazing & Soldering
    Silver facilitates the joining of materials (called brazing when done at temperatures above 600oCelsius and soldering when below) and produces naturally smooth, leak-tight and corrosion-resistant joints. Silver brazing alloys are used widely in applications ranging from air-conditioning and refrigeration equipment to power distribution equipment in the electrical engineering sector. It is also used in the automobile and aerospace industries.
  • Coins
    Silver, being a rare and noble metal, was a more desirable medium of exchange than beads, feathers, shells, and the like. Its use as a medium of exchange is known throughout all recorded history. Coins, in the sense of having an authenticating stamp on them, began to appear in the eastern Mediterranean during 550 B.C. By 269 B.C. Rome adopted silver as part of its standard coinage. Silver became the trading medium for merchants throughout the civilized world. (Gold being reserved for governments and the wealthy.) Today silver coins continue to be the medium of exchange wherever paper is not acceptable, for example, in parts of Africa and the Middle East. One example of a trade coin is the Empress Maria Theresia Taler, first minted in Austria in 1741. It was standardized in 1780 as 28 grams and 833/1000 silver (the remainder copper). Some 370 million of these 1780 dated coins have been minted up to 1996 and a large proportion remain in circulation today.
  • Photography
    Although a wide variety of other technology is available, silver-based photography will retain its pre-eminence due to its superior definition and low cost. From it’s very outset, silver halide has been the material that records what is to be seen in the photograph. As little as 4 photons of light activate silver halides which amplify that incident light by a factor of one billion times. In today’s photography, silver halides are coupled with dyes that bring the color of the world around us into permanent record. An estimated 196 million troy ounces of silver were used worldwide in 2003 for photographic purpose.
  • Silverware & Jewelry
    Silver possesses working qualities similar to gold but enjoys greater reflectivity and can achieve the most brilliant polish of any metal. To make it durable for jewelry, however, pure silver (999 fineness) is often alloyed with small quantities of copper. In many countries, Sterling Silver (92.5% silver, 7.5% copper) is the standard for silverware and has been since the 14th century.
  • Mirrors & Coatings
    Silver’s unique optical reflectivity, and its property of being virtually 100% reflective after polishing, allows it to be used both in mirrors and in coatings for glass, cellophane or metals. Everyone is accustomed to silvered mirrors. What is new is invisible silver, a transparent coating of silver on double pane thermal windows. This coating not only rejects the hot summer sun, but also reflects inward internal house heat. A new double layer of silver on glass marketed as “low E squared” is sweeping the window market as it reflects away almost 95% of the hot rays of the sun, creating a new level of household energy savings. Over 250 million square feet of silver- coated glass is used for domestic windows in the U.S. yearly and much more for silver coated polyester sheet for retrofitting windows.
  • Solar Energy
    Silver paste is used in 90 percent of all crystalline silicon photovoltaic cells, which are the most common solar cell, according to the Photovoltaic Technology Division of the U.S. Department of Energy. And all silicon cells used in space to power satellites use silver in the form of evaporated metal to make the electrical contact. The electricity generated by photovoltaic cells is highly reliable. As soon as sunlight strikes, power begins to flow. Sunlight striking silicon cells generates electrons, which the silver conductors collect to become a useful electric current. The conductive silver, which also enhances reflection of the sunlight, is applied in the form of a glass paste with a minimum of 90 percent silver along the top and across the bottom of the silicon crystal. When fired, the silver forms a complete circuit collecting solar energy and conducting it to the power supply line. A group of roofing-tile solar cells can generate sufficient power to provide a house and also fill batteries to supply power after dark. Silver plays yet another role in the collection of solar energy: efficient reflection of solar heat. Silver is the best reflector of thermal energy (after gold).
  • Water Purification
    An increasing trend is the millions of on-the-counter and under-the-counter water purifiers that are sold each year in the United States to rid drinking water of bacteria, chlorine, trihalomethanes, lead, particulates, and odor. Here silver is used to prevent the buildup of bacteria and algae in the filters. Of the billions of dollars spent yearly in the U.S. for drinking water purification systems, over half make advantageous use of the bactericidal properties of silver. New research has shown that the catalytic action of silver, in concert with oxygen, provides a powerful sanitizer, virtually eliminating the need for the use of corrosive chlorine.

>Gold Uses

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Gold is an ancient metal of wealth, commerce and beauty, but it also has a number of unique properties that make it invaluable to industy. These properties include:

• Resistance to corrosion
• Electrical conductivity
• Ductility and malleability
• Infrared (heat) reflectivity
• Thermal conductivity

Gold’s superior electrical conductivity, malleability, and resistance to corrosion have made it vital in components used in a wide range of electronic products and equipment, including computers, telephones, cellular phones, and home appliances.
Gold has extraordinarily high reflective powers that are relied upon in the shielding that protects spacecrafts and satellites from solar radiation and in industrial and medical lasers that use gold-coated reflectors to focus light energy. And because gold is biologically inactive, it has become a vital tool for medical research and is even used in the direct treatment of arthritis and other intractable diseases.
The demand for gold in industry is steady and growing. The supply of gold from stored inventory and from mining operations is limited and will remain so. Demand from investors who want to posses this precious metal is steady, and increases during periods of world crises or instability. The result is a market with much more upside potential than down.
Gold is an excellent hedge against inflation, and protects earnings for the future. Modern investors can invest in gold the traditional way — by purchasing gold bullion in the form of bars or coins — or they can trade in gold or gold futures electronically, or by investing in gold mining or refining companies.

Learn More
To learn more about the uses for gold, please visit:
The Gold Institute
World Gold Council.

>Gold Historical Background

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Gold has a long and complex history. From gold’s first discovery, it has symbolized wealth and guaranteed power. Gold has caused obsession in men and nations, destroyed some cultures and gave power to others.
Archaeological digs suggest the use of Gold began in the Middle East where the first known civilizations began.

The oldest pieces of gold jewelry Egyptian jewelry were found in the tomb of Queen Zer and that of Queen Pu-abi of Ur in Sumeria and are the oldest examples found of any kind of jewelry in a find from the third millennium BC. Over the centuries, most of the Egyptian tombs were raided, but the tomb of Tutankhamen was discovered undisturbed by modern archaeologists. Inside the largest collection of gold and jewelry in the world was found and included a gold coffin whose quality showed the advanced state of Egyptian craftsmanship and goldworking (second millennium BC).
The Persian Empire, in what is now Iran, made frequent use of Gold in artwork as part of the religion of Zoroastrianism. Persian goldwork is most famous for its animal art, which was modified after the Arabs conquered the area in the 7th century AD.
When Rome began to flourish, the city attracted talented Gold artisans who created gold jewelry of wide variety. The use of gold in Rome later expanded into household items and furniture in the homes of the higher classes. By the third century AD, the citizens of Rome wore necklaces that contained coins with the image of the emperor. As Christianity spread through the European continent, Europeans ceased burying their dead with their jewelry. As a result, few gold items survive from the Middle Ages, except those of royalty and from church hoards.
In the Americas, the skill of Pre-Columbian cultures in the use of Gold was highly advanced long before the arrival of the Spanish. Indian goldsmiths had mastered most of the techniques known by their European contemporaries when the Spanish arrived. They were adept at filigree, granulation, pressing and hammering, inlay and lost-wax methods. The Spanish conquerors melted down most of the gold that they took from the peoples of this region and most of the remaining examples have come from modern excavations of grave sites. The greatest deposits of gold from these times were in the Andes and in Columbia.
During the frontier days of the United States news of the discovery of gold in a region could result in thousands of new settlers, many risking their lives to find gold. Gold rushes occurred in many of the Western States, the most famous occurring in California at Sutter’s Mill in 1848. Elsewhere, gold rushes happened in Australia in 1851, South Africa in 1884 and in Canada in 1897.
The rise of a gold standard was meant to stabilize the global economy, dictating that a nation must limit its issued currency to the amount of gold it held in reserve. Great Britain was the first to adopt the gold standard in 1821, followed, in the 1870s, by the rest of Europe followed. The system remained in effect until the end of the first world war, after which the US was the only country still honoring the Gold Standard. After the war, other countries were allowed to keep reserves of major currencies instead of gold. The arrival of the great depression marked the end of the U.S. export of gold in the 1930s. By mid 20th century, the US dollar had replaced gold in international trade.
The American Eagle Bullion program was launched in 1986 with the sale of gold and silver bullion coins. Platinum was added to the American Eagle Bullion family in 1997. A bullion coin is a coin that is valued by its weight in a specific precious metal.
Learn More
To learn more about the history of gold, please visit:
The Gold Institute
World Gold Council.

>The Preciousnes of Gold

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“We have gold because we cannot trust Governments.” President Herbert Hoover

The symbol of kings and the treasure of nations, desired by all but possessed by few, gold has been cherished for all of recorded history. In the 5th century B.C., Aristotle pondered the question of the perfect medium for money. He concluded that gold is perfect money for 5 reasons:


Durability
Gold won’t rot, break, crumble, decay, corrode or tarnish. Gold is unaffected by air, water, and even most acids.
Convenience and portability
A lifetime of wealth will fit in your pocket.
Divisibility
Gold can easily be divided into smaller amounts. An ounce of gold can be split 100 or even 1000 times.
Consistency
One ounce of pure gold is exactly the same as any other ounce, enabling worldwide trade and liquidity of gold – unlike unique items of jewelry or artwork.
Demand
Gold has a staggering variety of uses, even more today than in Aristotle’s time. Its unique properties keep the demand high and the relative scarcity of the metal insures continued value.
Gold is still perfect money, perhaps more perfect money than money. Gold remains the time-honored standard of wealth that no other currency can match.