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Competitive intelligence is a structured approach to gathering, analyzing and communicating data – market trends and industry developments that allows for advanced identification of risks and opportunities in the competitive arena., and make best informed business decisions. CI is a continuous process involving the legal and ethical collection of information, analysis that doesn’t avoid unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers. The Society of Competitive Intelligence Professionals (SCIP) defines it as follows: Competitive Intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company’s plans, decisions, and operations. O2ibm |
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