>What happens to gold in an oil crisis?

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What happens to gold in an oil crisis?
It goes up.

When the first crisis hit back in 1973 in the wake of the Arab-Israeli war, nothing happened immediately. But then as the impact of the embargo began to be felt in the US – and in particular as oil began to be rationed – that changed.

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The price of gold doubled in less than four months from $85 an ounce to $180, with the peak coming just as the embargo ended. The price then eased slightly. But as GMP Securities point out, the end result was that it stabilised in a much higher range – $130-$150 – than it had previously held.
The same thing happened the next time round. As the Iranian Revolution and then hostage crisis developed, the gold price spiked to $850: the rise started as the Shah lost control and kept going when Carter deregulated the oil price. Then it went parabolic when the US embassy in Tehran was seized, topping out only as the Carter Doctrine (which stated that anything that threatened US energy supplies threatened US security) was announced.
However, when gold fell back, it didn’t, as you might have expected it to do, fall back to $200. Instead it moved into yet another higher range – around the $600 level. On both occasions the rise – and its new high range – was driven by two things, geopolitical risk perceptions and the inflation triggered by the rising price of oil.
So what now? You could argue that we haven’t yet got an energy crisis: the price of oil is up but not yet startlingly so and at the same time energy dependence is not quite what it was back in 1973. But what if the crisis in the Middle East spreads? According to George Albino of GMP, the same thing will happen again: inflation and a geopolitical risk premium will once again “have a very significant impact” on short term and, just as in the 1970s, on medium term gold prices too.

>O2 HUB >> THINKING AHEAD: The New Small Business Marketing Landscape Of 2011

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Digital marketing has become VAST:
Marketing techniques constantly have to evolve and change with changing times; as the consumers evolve, so do the means of reaching out to them. Today’s consumers belongs to a digital age.
Talking about spends on digital marketing in 2010, approximately $154.4 billion was spent on direct and digital advertising in 2010, up 2.7% over 2009 levels. Of that amount, digital spending accounted for $27.7 billion, driven by search and targeted display advertising.
When we talk about digital marketing the pool of options available to a marketer are vast. From the latest mobile marketing to online display, there are numerous tools that can be used. However, the key lies in using each tool strategically to get the best results from the campaign.
Businesses cannot ignore their ONLINE FOOTPRINT:
Internet has become an integral part in businesses as well as homes. Internet users form a huge audience which marketers cannot afford to ignore. What people talk online can have a direct impact on sales. With search engines becoming ever more powerful, even the smallest remark on a blog or twitter status update, can be fetched and put forth in front of an information hungry web user. This has increased the need for continuous online analytics, not only of your own website, but also the entire web, wherever your name is mentioned.
Altered PR CYCLE:
As market dynamics change the age old means of driving publicity and PR also have to evolve. Today PR has evolved from merely pushing news to the media to a stage wherein content and messaging has taken center stage. Competition mapping, giving out the right message, and closely mapping industry movements helps build a strategic PR campaign. One that not only talks about your company but also helps you position your company in the industry as a thought leader. Monitoring conversations and real-time coverage clearly speaks about how PR has been altered to develop an intelligent messaging strategy.
The CONSUMER has gained substantial power:
Consumer is king!! Today there are a number of factors that influence a buying decision; from purchasing power to influencers that surround the consumer, have a huge role to play. Hence influencing the influencer is the new marketing mantra. With social media emerging as a huge platform to connect and network, this has led to the emergence of a certain set of individuals who are considered as opinion makers. These people have considerable clout because their thoughts, insight and opinions are highly valued by a large network of followers, friends, fans and readers. As a marketer you must identify who these individuals are and devise an influencer marketing strategy to reach out to them.
DIALOGUING is better than push marketing:
Consumers today have a mind of their own and are smart enough to identify push marketing strategies. The new age marketing technique has moved away from ‘in the face’ marketing to subtle and more conversational style of selling. We live in a connected world where engagement, interactivity and dialogue play a huge rule. To converse and interact with your potential customer is essential to sell your product.
AMBIGUOUS marketing efforts have no future:
Marketing campaigns need to be structured and targeted. Any marketing effort that does not have a defined objective and a desired result in place is destined to fail. Ambiguous marketing campaigns that do not have a roadmap or a step-by-step roll out plan that leads to a pre decided conclusion will not achieve the desired results. Many businesses are rushing into social media marketing without knowing what they are getting into and how they will maintain it. Ill planned campaigns will lead to no or poor results.
Consistent MEASUREMENT and ADJUSTMENT is the key:
Any campaign that is launched needs to have a measurement matrix in place. At the end of the day, marketing is aimed at supporting and increasing sales. A campaign needs to be measured in terms of some quantifiable metrics. Especially in the case of social media marketing, a measurement criterion is essential to gauge the success of the campaign. Also it’s important to have the necessary flexibility in place. There should be room for changes and modifications in the strategy to achieve best results. There are times when market dynamics cannot be controlled. The marketing campaign should be made flexible to accommodate last minute modifications.

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>The Economic Impact Of The Crisis In Japan

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Is the crisis in Japan an economic disaster?
Since World War II, Japan has developed a very advanced and resilient economy. That means that when this crisis is over, it’s unlikely that there will be serious long-term economic impacts. The region affected accounts for only 4 percent of the country’s gross domestic product, and it’s only part of the region that’s affected. The main question mark at this point is the situation with the nuclear reactors.
Will the rebuilding effort be a sort of economic stimulus?
It is true that when you rebuild, you often see a bump in GDP. You are hiring people to rebuild those roads, rebuild those houses. But the money has to come from somewhere. That means Japan’s going to have to raise taxes, or cut spending elsewhere, or borrow more money.
  What will this mean for Japan’s debt?
Japan is one of the most indebted countries in the world. But people are still willing to lend money to Japan. The government can borrow money at a very low rate right now. It does seem that when the time comes to rebuild, the country will be able to borrow money if they need to.
What will the effect of this be on the U.S. economy?
Companies after previous natural disasters have really become obsessed with diversifying their supply chain — making sure they have multiple places to buy the things they need. There’s a lot of redundancy in the system. You might expect some short-term disruptions, but these things tend to fix themselves relatively quickly.
The most recent major disaster in Japan was the Kobe earthquake of 1995. What were the economic consequences of that?
I have a chart of Japan’s GDP, and if you look it’s very hard to find the impact of the Kobe earthquake there. GDP increased after the Kobe earthquake.
But GDP doesn’t measure lost buildings, it doesn’t measure lost houses, it doesn’t measure lost lives. There are an awful lot of things that just do not show up in the economic data.

Source: NPR