>
![](https://i0.wp.com/0.tqn.com/d/desktopvideo/1/G/L/5/-/-/yahoomusicvidslogo.jpg)
>
>
>
>
>
BBC News > Pallab Ghosh reports.
>
http://www.cnet.com/av/video/embed/player.swf
With the Amazon MP3 app for Android, you can play, edit, or download music stored in the cloud. Music you purchase from the in-app store can be automatically backed-up onto your cloud and won’t count against your storage capacity. Clear up some storage on your Android phone, and keep your music safe with this quick guide:
>
Mega-technology companies are interested in providing cloud storage solutions for their customers because it’s a way to keep them coming back for more. Mark Mulligan, an analyst for Forrester Research, says Amazon, Apple and Google are looking to provide an “extra feature set” to bolster their core businesses.
The Julie Andrews factor: You can enjoy content anywhere and everywhere you have Internet access.
A remote archive: Cloud storage provides an additional backup option away from your home.
Cons
Getting locked in: If you decide to change playing devices, you might get locked into a system from Amazon, Google or Apple and not be able to transition easily to another service without uploading all your content again.
Internet access: Connectivity isn’t available everywhere, and not all devices can access the Internet.
Losing access to your data: If the cloud isn’t accessible and you don’t keep a copy of content locally, you’re out of luck.
Privacy concerns: Cloud service providers could use the preferences reflected in your content in unwelcome ways, including marketing similar content to you.
—Joshua Brockman
Source:Consumer Reports, Forrester Research, Yankee Group
For Apple and Google, the core businesses are devices and apps. And for Amazon, it’s all about retail.
There’s no charge for Amazon’s music customers to store up to 5 gigabytes of music in the cloud. Amazon MP3 purchases also won’t count against this quota and customers who purchase one MP3 album will receive an additional 20 gigabytes of storage. But for storage beyond this, NPR’s analysis found it will cost about $1 per gigabyte.
And then there are costs that consumers still have to shoulder to get online.
“We’re not yet in an age of ubiquitous connectivity, and locker services require ubiquitous connectivity to really come into their own,” Mulligan says. He says patchy areas of cellular coverage and problems switching between Wi-Fi and mobile broadband still stand in the way of getting online from any point on the globe.
Mulligan says consumers expect these kinds of “locker services” to be free. But that’s also dependent on whether record companies demand a license fee every time a song is played.
Consumer Reports notes that it still isn’t clear whether Amazon will encounter opposition from music labels, which have “traditionally fought new business models that utilize music from their artists without compensation.”
Amazon may be the first major company to launch its cloud-based music service, but Apple, Google and Spotify may not be far behind, according to Consumer Reports.
The magazine says Apple and Google’s services will allow someone to stream all the music they own.
Apple doesn’t have a lot to be concerned about when it comes to Amazon stealing its customers, according to Mulligan, the Forrester analyst. But he’s curious to see how this will affect Apple’s music pricing strategy.
Google’s plan, he says, will add something to the mix that’s different from Apple’s iTunes. “Google wants to deliver a music experience which is unique to Android devices so that people buy Android devices,” he says.
Spotify is one of the only companies that has been able to make inroads into solving the problem of making music accessible despite the lack of seamless Internet connectivity, Mulligan says.
“The way they got around the streaming issues is they do advanced caching,” he says. Spotify essentially anticipates a user’s needs. So, if you’re listening to one song from an album, it caches the rest of the album while a solid Web connection is in place.
The downside to using any one company’s service is that if you later change your mind later about the devices you want to own, it may be harder than you think to switch gears and you may have to upload your content again.
“That’s exactly the sort of thing that each of those companies want to achieve,” Mulligan says. “They’re about ways of locking customers into each of their ecosystems.”
Paul Reynolds, the electronics editor for Consumer Reports, says that for any cloud-based services, the magazine plans to scrutinize “the terms of the storage — what permissions do you give to the cloud service to use your data and its underlying preferences in ways such as marketing.”
Consumers have been using cloud services for ages for a host of Web-based services including email.
Carl Howe, an analyst for Yankee Group, says cloud-based music service may be “too new” for many consumers.
“And history is not on their side,” he says of Amazon’s new service. “People have been buying records or CDs for well over 50 years. It’s hard to get them to buy something that isn’t a physical product for music.”
Digital music still trails behind the sale of CDs: Digital music sales accounted for 46 percent of all music purchases in 2010, but that’s up from just 32 percent in 2008, according to Nielsen SoundScan.
“I think this is really another attempt to create a subscription-like model,” he says of Amazon’s initiative. “But there’s no guarantee the service remains free forever.”
What’s more, Howe doubts that millions of iTunes users will sign up for Amazon’s service just because it provides cloud storage for their music library.
“Consumers would still have to buy music as they did before, it’s just that I can consume it in a different way by streaming it,” he says.
Consumer adoption will also depend on the speed of broadband connections.
“With those generally rising, cloud storage should also rise,” says Reynolds of Consumer Reports. “Yet for some consumers on some platforms, speed limitations might still limit the appeal of some cloud content and storage.”
>
>
http://www.cnet.com/av/video/embed/player.swf
HDMI adapter
Apple’s Digital AV Adapter is the highest-quality video transfer, and is the only cable that will do mirroring with the iPad 2. It’s also compatible with the iPad, iPhone 4, and iPod Touch (fourth generation). When you’ve connected your television with the iPad 2, everything you see and hear (even games!) will be mirrored on your TV. For all other devices, only video-enabled apps (like YouTube, Netflix, or stored videos), music, and photos can be displayed on your TV.
Resolution: 1080p (except videos are 720p)
Component cable
This cable doesn’t do mirroring, but it will route video-enabled apps, photos, and music to your TV. It’s compatible with all iPhones, all iPod Touches, both iPads, the iPod Nano (3rd generation and later), and the iPod Classic.
An interesting development is that some games, like Rage HD (for the iPhone 4), have been optimized to work with this cable. The iPhone becomes the controller, and gameplay is displayed on your TV.
Resolution: 480p-576p or 480i-576i
Composite cable
Only video-enabled apps, photos, and music can be routed to your TV with the composite cable. However, if you have an older TV, this might be your only option. It’s compatible with nearly all mobile Apple devices.
Resolution: 480i
Air Play
With an Apple TV, you can use the Air Play feature and avoid cables altogether. Connect your iOS device to the same Wi-Fi network as your Apple TV, select the video you want to watch from your device, and press the Air Play button (it’s hidden when you’re not on the network). Select “Apple TV,” and your content will begin streaming. Use Air Play to stream photos, videos, or music to your TV.
Read more: http://news.cnet.com/8301-17938_105-20044077-1.html#ixzz1GwkFfXcN